Sydney Living Museums / Campaign Strategy & Creative
We partnered with Sydney Living Museums to conceive and execute a strong emotional campaign for the launch of the Hyde Park Barracks experience.
The creative spoke to the highly immersive, audiovisual nature of the Hyde Park Barracks through powerful portrait photography and strong copy. Novel led the way creatively, from casting actors for the shoot and directing on the day, to post-production image retouching, video editing and the crafting of campaign guidelines.
The resulting campaign was rolled out across all touch points including oOh and cinema.
Creative Direction
Copywriting
Photography
Photo Retouching
Campaign Style Guide
Design and Print
Outdoor
Signage
Video and Animation
Digital
“The team were terrific to work with – bringing a huge amount of enthusiasm, brilliant ideas, creative solutions and much more. Novel delivered a strong emotional campaign that is grounded in storytelling and speaks to the rich history of Hyde Park Barracks, but is also bold and contemporary in its design. Novel’s commitment to the project, and their delivery within very tight deadlines, exceeded our expectations”.
—
Hayley Gallant
Marketing and Communications Manager
Sydney Living Museums, Hyde Park Barracks
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