The Vin / Brand Identity + Packaging Design

We recently created the Brand Identity for The Vin, a newly launched online boutique bottle shop specialising in natural wines. This has been a dream project in many ways, and the opportunity to shape the brand and infuse every touch point with meaning — from strategy and naming all the way through to packaging and social media campaigns — has been very rewarding indeed.

As an online store offering Australia-wide shipping for an inherently fragile product, the packaging design process became an all-important part of the brand’s formation story. It was vital that sustainability was at the forefront of this process, so we got to work narrowing down suppliers who were on the same page in regards to both pushing creative boundaries and being committed to sustainable materials. We could not be happier with the results, which are flexible and cleverly cost-effective, while imparting a sense of the brands core values of curiosity, presence, shared experiences and care for the planet.