Vivid LIVE Festival / Campaign Strategy & Creative

It’s been a wild and exciting journey with the Opera House across a number of Vivid LIVE festivals. Novel has been involved with the artistic direction, artist commissioning and major roll-out within the established Vivid LIVE brand architecture and extremely tight deadlines. 

The objective of these campaigns was to position the Opera House as one of the premier in contemporary music venues, increase awareness and drive ticket sales. They have been incredibly creative, pushing the boundaries across print,
outdoor and video.