Capabilities.
Brand Strategy.
Believing design can help to create positive change, and enabling and empowering people to make dreams real is what gets us buzzing. We work with businesses of all shapes, stages and sizes to unpack, find truths and build transformative brands.
We think that brands should have deep roots and big dreams. More than just a pretty face to the world, they thrive and grow best when established on a foundation of strategic creativity, value-adding and authenticity.
Novel’s approach is to partner with our clients to understand their current position, solidify their unique offering, define their strategy, and custom-create a sustainable method for building a strong brand from the ground up.
Brand Custodianship.
Moving beyond initial Brand Strategy and Identity creation, many of our clients engage us in an ongoing creative partnership in which we take the place of a Brand Custodian. We come alongside them to craft and care for the brand; giving ongoing strategic guidance, fulfilling the role of creative director for major projects and campaigns, and providing wholistic, brand-led design services.
We love this kind of collaborative relationship, which is uniquely formed as per the clients in-house capabilities and team dynamics.
Website + Digital Design.
Novel’s Web Design and Digital services will see you lift your digital game and connect with your audience, where they’re at. In every project — new or ongoing — we keep brand recognition, creative strategy and measurable engagement front of mind. Whether you’re a small business owner in need of a fellow creative brain to take the ick out of socials, or a large organisation requiring a website overhaul, our team will help make the process smooth sailing.
With simple to understand, fully-customisable packages that are big on design and grounded in strategy, we’ll be your trusty digital side-kick — taking the pressure down so you can focus on the fun stuff.
Packaging Design.
Launching a new product to market? We understand the importance of squeezing the most value possible out of your packaging! We’re all about making smart design choices that minimise cost and maximise your investment.
Novel’s creative team will get to work on a packaging solution that stands out in a competitive retail setting, while going the distance in representing your brand and protecting your products at every stage.
Our commitment to sustainable packaging choices attracts like-minded brands, who aim to leave as a light a footprint on the planet as possible.
Photography, Videography + Editing.
We love bringing brands to life, and seeing this happen in visually rich mediums is always a rewarding endeavour. Novel has a deep well of experience in producing Photography and Videography that captures and communicates the essence of a brand or message. With a great respect for human stories, authenticity, and effective communication, we can help your brand make a powerful impact through motion and light.
With strong relationships with the best in the industry, we can scale up to manage and produce shoots of varying sizes, from idea conception to final edit.
Brand Identity.
We build unique Brand Identities for business, not-for-profits and campaigns, setting them up to establish a meaningful dialogue with their audience and stand out in a competitive market.
Layered on a foundation of strategic thinking, research and creative experimentation, we tease out possibilities and work collaboratively with our clients to build a Brand Identity Kit that has all the things they need to hit the ground running.
Each client is unique and so our packages are carefully customised according to their goals, capabilities and future needs.
Campaign Creative + Strategy.
Designing strong Campaigns that speak clearly to the right audiences is one of our strengths. Novel has a wealth of experience in strategic and highly creative campaign design for some of Australia’s most respected Arts and Tourism institutions, from The Archibald Prize to Sydney Opera House’s All About Women festival.
We engage deeply with the message that needs to be shared, before a process of collaboration and exploration designed to push creative possibilities. From there we craft and build, with the strategic focus, required deliverables and desired outcomes front of mind, as well as our core values of increased efficiency and sustainability.
From fast-paced, digital-only campaigns to large scale projects encompassing transit, outdoor, print, digital, artist commissions and one-off installations, this is our jam.
Print + Marketing Collateral.
Helping brands communicate well is what we love. In every design project, we think outside the box and seek to elevate core values of efficiency, creativity, clarity and sustainability.
Our style-set ranges from hand-painted illustration to complex vector infographics, covering everything in between! We create one-of-a-kind, purpose-infused collateral, whether it’s way-finding signage for physical spaces, unique promotional pieces or luxurious bespoke greeting cards.
Copywriting.
We understand how brands are built, and what makes them thrive; which is why we’re big on making sure the brands we work with have a recognisable and consistent tone of voice. Entrusting your Copywriting needs to a brand-driven creative studio team will ensure that your audience develops brand recognition at every touch point. Our Copywriting services will see your communication delivered with clarity, adapted as needed for maximum effect in different platforms and environments.
We can also help establish your brands’ natural tone of voice as part of a custom-built Brand Identity package (see above).
Consultancy + Coaching.
Having been in business ourselves for more than 15 years, and launching a few side projects in the meantime, we’re passionate about seeing peoples’ dreams start to take form. We’ve had the privilege of walking alongside fellow dreamers as they take their first steps in business, coaching them through the foundational practicalities, helping to set up efficient work flows, and layering up from the foundation of their values, strengths and goals to build a strong brand.
If you’re dreaming up a project, or feeling somewhat stuck along the way, we can create a customised Coaching and Consultancy package that will help set you off on a path that’s right for you.