TacMed / Brand Strategy & Identity

Novel was honoured to partner with emergency medical solutions start-up TacMed to create a fresh Brand Identity, as they embarked upon a new stage of growth in their business. With big goals for scaling their reach, it was important to solidify their brand strategy and create a comprehensive yet cohesive brand identity system.

Novel worked in close collaboration with the team at TacMed to ensure all of the communication was clear and engaging. From long form training booklets to emergency response graphics and course merchandise, we were thrilled to see their vision take physical form in highly usable ways.

Our work with TacMed also included creating a new website, which consisted of a multi-faceted online store and micro-site for their SMART Aid sub-brand.