Tough Titties / Brand Identity

Tough Titties is a Novel initiative designed to inspire and empower women who have a fire in their souls. It’s a celebration of uniqueness and independence with a foundation of coming together and supporting each other. The intention is to inspire and empower women to explore their potential, be engaged, push boundaries and make positive change.

Tough Titties is comprised of quarterly gatherings, regular catchups, an online community and a range of digital content built to educate and support.

As our passion project, we strategised and designed a unique brand identity for Tough Titties, and have had the pleasure of seeing it come to life through print collateral, digital storytelling, merchandise, animation and signage.

The brand is known for its somewhat cheeky tone of voice, some examples of which you can peruse here. The project has provided the perfect environment for copywriting that is both witty and poetic; playful and snappy in one breath, and authentically heart-felt in the next.

Tough Titties Epic Duo’s:

A digital series celebrating local dream teams, and sharing their wisdom on life, business, partnership and community.