Raw X Salt / Brand Identity + Coaching & Consulting

We’ve loved every minute of the journey with our friends at Raw X Salt! Launching their ethical swimwear label in 2018, it was our pleasure to come alongside them and help create a wholistic Brand Identity that honoured their deep passion for business that does good.

Novel has worn many a creative hat in our time with Raw X Salt, from mentorship and brand identity design in the early stages of the business, to social media collaborations and creative direction and photography for seasonal product shoots.

“Working with Em Cooper has been nothing short of amazing. This woman is magic. She took ideas that were mere thought bubbles in our heads and showed us how to outwork them practically. The whole process was so encouraging and it broke down the barriers of things being too daunting or not knowing where to start.

We can completely accredit our successes in business to the Em. As a Start up we couldn’t think of a stronger start to get off the ground and equip you than working with Em Cooper. To this day she is our go-to business mentor, especially when we feel stuck.”

—

Em and Olly, Raw X Salt