State Opera South Australia / Brand Custodian

We work with State Opera South Australia as their brand custodians, ensuring that the brand is regarded at every touch-point as richly creative, future-focussed and all-inclusive. What this looks like varies from day to day; you may find us concepting campaigns, strategising new projects, designing bespoke stationery or creating custom illustrations.

And what an amazing brief to kick it all off: bringing a new generation to the opera through innovation, but not at the expense of the faithful! We began with reinventing the season brochure with a new look and feel, very quickly spilling out across large scale outdoor events, digital and print. Updated colour palettes, refreshed typography and framing devices helped to create a cohesive brand identity that is easily applicable to the varied requirements of each show, series or season. 

This creative partnership is highly treasured and rewarding — there’s nothing like seeing record-breaking ticket sales despite the very different parameters of two COVID-affected years.