Sunset Piazza Pop-up Venue / Brand Identity

We recently created the Brand Identity for City of Sydney’s brand new pop-up venue Sunset Piazza. It was a delight to round out 2020 with a project directly aimed at reviving the entertainment and arts sectors in the heart of the city, after such a challenging year for so many in the community.

Our team crafted the Brand Identity for the pop-up, which included the full range of deliverables from title treatment, colour palette, and font selections to a suite of illustrated icons and graphic devices. The accompanying Brand Guidelines provided a clear framework for the marketing roll-out, to be implemented by the internal design team.

Novel also created various outdoor pieces for the pop-up, from the stage canopy, to animated digital spots and large scale rail and airport billboards.