AGNSW / Campaign Strategy & Creative
We’ve been so pleased to collaborate with such an incredible artistic venue and one of Australia’s best curators of the arts. Novel has been engaged as a creative studio by the Art Gallery of New South Wales (AGNSW) to concept and execute various campaigns including for the landmark exhibition The Essential Duchamp, and the digital series Together in Art.
In 2020, Novel won the tender for developing both the creative campaign and the on-site activation for the 2020 Archibald Prize. To say our team were excited to work on this historic exhibition is a complete understatement! We are thrilled to have continued this relationship for the 100th Anniversary of the Archibald Prize in 2021.
Even though the COVID-19 pandemic has been challenging for the arts world, we have maintained a strong collaborative relationship with AGNSW to continued to produce content throughout the COVID-19 closures.
Creative Direction
Strategy
Design
Copywriting
Onsite Activation
Outdoor Activation
Digital
Video and Animation
“It’s always a pleasure working with Novel. Novel always come back with terrific animation for the scripts we brief in for our marketing videos. Nothing is ever too much trouble for Dan and the crew. They are responsive and deliver on time. Both creative and delightful to work with – what more could you want from a supplier?”
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Jessica Debrodt
Marketing Partnerships Manager
Art Gallery of New South Wales.
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